Lisa is committed to rising above the corruption, chaos, and cruelty–transforming the conversations we have about the nation’s most pressing issues and restoring a government that works with and for the people.
Summary:
Likely primary voters who are Democrats and left-leaning no party preference (NPP) should see and read messages that frame Lisa Ramirez as a no-nonsense, accomplished professional who will crack down on corruption, reject corporate PAC & AIPAC money, and fight back against this administration’s attacks on our communities and economy, including ICE raids, unauthorized war, and tariffs. Lisa’s highly publicized success defeating ICE in court on behalf of Narciso Barranco resonates with most voters. Messages focusing on the Iran War, Affordability, Healthcare, and Children also resonate with key targets.
MSNBC/CNN + programs overindexing to voters age 50+
Streaming: Top-100 CTV publishers direct voter match
PDI 26P5: [(Voted at least 1 of 6/18, 6/22 or 3/24), Or (Voted both of 3/20 and 11/22), Or (Registered since 11/20 and voted both 9/21 and 11/22)] & to qualify for universe voter had to have voted 11/24 or any 2025 election or Re-Registered since 11/24.
PDI 26P5: [(Voted at least 1 of 6/18, 6/22 or 3/24), Or (Voted both of 3/20 and 11/22), Or (Registered since 11/20 and voted both 9/21 and 11/22)] & to qualify for universe voter had to have voted 11/24 or any 2025 election or Re-Registered since 11/24.
Positive Messaging:
(GOVERNMENT TRANSPARENCY & ACCOUNTABILITY) Lisa Ramirez knows Washington will not serve the American people until lobbyists and special interests no longer call the shots. Unlike career politicians Young Kim and Ken Calvert, who have taken millions from corporate donors, Lisa will not accept contributions from corporate PACs nor AIPAC, and she will always put our community first. In Congress, she will hold both parties accountable, crack down on corruption, and work to ensure taxpayer dollars help families first, not reward insiders and political allies.
(AN ECONOMY FOR ALL) Lisa will fight back against Donald Trump and do-nothing members of Congress who are hurting people as they destroy the economy. She’ll protect Medicare, Medi-Cal, and Social Security from devastating cuts; defend funding for education, scientific research, and life-saving medical breakthroughs; and oppose Trump’s reckless tariffs that are raising prices on everyday goods for working families.
(SAFETY & SECURITY) As a mother and immigration attorney who has represented women and families for decades, Lisa values in investing in our kids at every stage, from prenatal through graduation. She has worked to unite families and award educational scholarships to deserving students. In Congress, Lisa will fight to reverse the devastating cuts to education, health care, and nutrition programs for families, while expanding access to educational programs that help them succeed.
(HEALTHCARE ACCESS) Lisa believes no one should have to choose between seeing a doctor and paying the bills. As health care costs keep rising, she’ll fight in Congress to make care more affordable by lowering ACA premiums, reducing prescription drug prices, and protecting Medicare and Medi-Cal so working families can access the care they need.
Lisa Ramirez shows particular potential with age 35+ women, African Americans, and Latinos among Democrats and moderate to left-leaning NPPs.
Persuadable Republican voters include Latinos and women age 40+ with college degrees.
